Becoming Age-friendly

The New Brunswick Age-Friendly Recognition Program recognizes success and encourages communities and municipalities to take sustainable action towards becoming an age-friendly community. These five steps are based on the World Health Organization framework and backed by the Public Health Agency of Canada.
Step 1: Government passes a resolution - Mayor and Council
Step 2: Establishing an Age-Friendly Community Steering Committee - Citizens and other stakeholders with a recommendation to include a member of Council or staff member to act as a liaison.
Step 3: From there the AFC Committee will conduct an age friendly community assessment.
Step 4: The committee will develop an action plan and present it to council to review and share with citizens.
Step 5: Submit their application to Seniors@gnb.ca to become recognized as a NB Age Friendly Community.
Step One
When your community is looking to
start on the path to become an Age
Friendly Community the first step in New Brunswick is to secure support from
the Local Government.
Age-friendly recognition status is granted to a community. It's critical that the community and its citizens be engaged in the strategy from the outset. The municipal council is the official legal representative of the community. This is why the starting point for the NB age-friendly recognition process is to engage the council and have it pass a resolution supporting the initiative. It is recommended that they appoint a member of Council to sit on the age-friendly community committee to act as a liaison between both parties.
From here the committee itself will take on a leadership role.

Step Two
The next step is to establish an age-friendly community committee and develop a terms of reference for the committee. It is important that the committee be made up of a diverse group of volunteers from within the community. You should seek participants that represent a broad cross section of the community. This should include older adults, other community members, representatives of various community organizations, seniors' groups, local businesses, and other potential partners. Be sure to include representation for those who are isolated or whose perspectives are often not considered.
In addition, it is important to include either a municipal councilor, or a staff member assigned responsibility to act as a liaison for the age-friendly community initiative. In some instances, communities have included both.
In the terms of reference, be sure to include the affiliation of each member and their contact email. That is, seniors, representative of a specific non-profit community organization, etc.
Be sure that the AFC committee selects a chair to lead the meetings and that they make regular presentations to ensure the citizen's elected officials are aware of the steps being taken and the outcomes along the journey.
Step Three
Complete a Community Needs Assessment. This step will require input to be gathered from citizens of the community to figure out the needs
within the eight domains for an age-friendly community. Different ways to gather this information could include surveys, focus groups, or other sessions.
The community assessment should include a detailed inventory of both infrastructure and social
supports. The assessment will help identify what services currently exist in the community to
support seniors. Comparing what exists and what citizens say is needed for them to remain in
their community as they age will determine the gaps in programs and services. This will allow
the community to consider how to fill the gaps to be able to be an age-friendly community and
address the needs of their aging citizens. Leveraging what currently exists in the community, to
support older adults and caregivers, will be helpful when developing the action plan.
The community assessment should say who was engaged and how they were engaged;
meetings, focus groups, online surveys, printed surveys, community events, etc.). Also, include
the dates for the engagement activities and a copy of the questions used.
Step Four
Developing an action plan based on the information collected in the age-friendly community assessment that responds to the needs identified.
The plan must address initiatives across the eight domains and respond directly to the needs identified by older adults through the community assessment process. It is recommended that the plan include no more than four to five priority actions to be implemented over a three-year period, and that it clearly outlines the following information:
1. The age-friendly domain being addressed
2. The action to be completed (should be specific and be action oriented. Generally, an action statement starts with a verb. Example, "Increase the number of benches along the walking trail.")
3. Who will be responsible to lead the implementation of the action (the community should leverage partners in the implementation of some of the actions)
4. What resources may be needed (human, technical, partners, financial)
5. When each action will be implemented (timeline)
It is important that the action plan be available to the public. You should include the plan on the
community's website. You may also want to update the plan regularly so you can be
transparent about what is being done.
Step 5-The Application Process


To be recognized for their age-friendly efforts, communities must complete a series of steps that show their commitment to age-friendly principles through engagement and action. Each step will help communities increase awareness and gather support from partners such as citizens, local agencies, non-government organizations and local businesses.
Applications are accepted throughout the year. The completed application including the required documents is emailed to seniors@gnb.ca
Please make sure you include these with your
application:
- Age-friendly council resolution, including date passed.
- Age-friendly committee terms of reference.
- Age-friendly community assessment including questions used in the citizen data collection.
- Age-friendly committee action plan.
- One-page action summary highlighting community steps and initiatives taken to achieve age-friendly status and any actions completed thus far.
Continuing The Journey


Step Six
It is important to follow through on the implementation of the approved action plan. Those responsible for implementing the various action items will have been identified in the action plan and will vary depending on the action to be implemented. This is where it is important to have the support of community partners to share in the responsibility for making the community age-friendly. Commitment and collaboration between partners/stakeholders in the community are essential for the successful implementation of the actions in the plan.
Step Seven
It is important to take a critical look at how each action is unfolding. You will want to ensure that it is being implemented as planned and that it is having positive impact for the citizens. Regular monitoring will allow you to make a shift in how things are being carried-out so you can correct along the way to have the best outcomes possible, for your citizens.
At the end of the five years, you must reassess and reapply. Continued community engagement with older adults and all citizens and other relevant stakeholders is critical.

Implementation of the Action Plan
Successful implementation of the approved action plan requires consistent follow-through. Responsibility for carrying out individual actions will be clearly identified within the plan and may vary depending on the nature of each initiative.
Ongoing commitment, collaboration, and coordination among partners and stakeholders are critical to the effective and successful implementation of the actions outlined in the plan.
Rewards

Rewards of Becoming an Age-Friendly Community
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Improved quality of life for older adults and residents of all ages
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Stronger community connections and social inclusion
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Increased opportunities for citizen engagement and participation
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Better alignment of local services, programs, and infrastructure with community needs
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Enhanced collaboration among municipalities, organizations, and community partners
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Greater awareness of barriers and gaps through lived experience
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Proactive, preventative approaches that support aging in place
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Increased eligibility and readiness for funding and grant opportunities
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Long-term cost savings by reducing pressure on health and social services
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A lasting legacy that strengthens the community for current and future generations
Government of New Brunswick Recognition for Communities Committed to Becoming Age-Friendly
- The Minister of Seniors and the Department of Social Development will hold an age-friendly community recognition event. The committee will be presented with a plaque, and a pull-up banner for display in the community.
- They will display and celebrate communities on the map on the governments age-friendly web page and include a one-page action summary highlighting steps and initiatives taken to achieve age-friendly status. This will recognize the community's leadership and great achievement.
- An opportunity to receive national recognition from the Public Health Agency of Canada and an invitation to join the World Health Organization (WHO) Global Network for age-friendly cities and communities.
